beijing

MULI"The Barren Land - Exploration" new product launch officially opened 2021-11-23 00:00:00

On November 11, high-end home furnishingbrand MULI appeared at the 8th West Bund Art and Design Fair. As a wind vane in the field of the industry, MULI will enter the Shanghai West Bund Art Center to land the most large-scale and influential art fair in Asia, and will create an art feast with 120 exhibitors from all over the world such as DIOR, Hauser Worth, Daetian Show Gallery.

MULI takes the quality life of high-end families as the starting point, combines Chinese traditional culture, international fashion aesthetics and leading technology, and explains the life philosophy of the Chinese elite. The theme of this conference is "Wasteland - Exploration", which is an in-depth exploration of the relationship between art, design and life through a cultural exploration of "material research", and also a crack exploration of the future lifestyle.


This conference is the beginning of the road of "art" in the wood outside, representing the first cross-border art field of high-end home. Curator and chief designer Fei Yunfang wants to think and express the relationship between people, space and life, and then explore the balance between art, design and life. In the artistic exploration, this conference invited the famous art curator Zhu Tong as the co-curator, and also invited four artists Ma Lingli, Yang Kai, He Wenjou and Zhong Biao to participate in the artistic presentation of the space.


The press conference is a concentrated release of the "material research" results inside and outside the wood, through the material collision of fabric and glass, to explore the vitality of new materials in the new era, and the possibility of combining with the future lifestyle. At the same time of expressing the direction of art, MULI released a new series of products of MULI's "storage system" and "door system", showing MULI's exploration and reshaping of people's quality life.


The press conference of "The Wild Land - Exploration" originated from a journey of cultural and artistic exploration of "material research". Therefore, the multi-dimensional integration of culture, art, design and life was reconstructed at the press conference site. It is like going through life of youth, adulthood and old age, experiencing the process of searching for secrets, understanding and belonging of life. In this process, "Desolation - Exploration" shows through space the journey of life cycle - born from the unknown and barren land, full of curiosity and passion; To cross thousands of mountains and rivers through the experience of the world to understand the truth of life, firm faith and future direction; to
When the peak of life comes, the inner transformation finds the final destination, and the return represents the return of everything to the desolation, but the desolation also symbolizes the rebirth.


Approaching the exhibition hall, when you see the facade, you can intuitively feel the pure atmosphere of beige color with the "top tone", showing the purity and ignorance at the beginning of life, describing the life story of people through the material, expressing the meaning of "searching for secrets" of life.


The center axis intelligent revolving door from the front hall to the living room brings the comfort of life with the delicate science and technology, makes the flow of space realize the interpersonal collision, provides more possibilities for communication, and highlights the humanistic care in the details of life.

The hanging design reflects the sense of visual wholeness through the embedding combination, which is visually simple, clean and direct.


Yang Kai's works integrate traditional Chinese culture and ink into the space, representing the boundaries to be jumped out of the aesthetic pursuit of life, and the spiritual return of "form and spirit" in the space.


Entering the medium tone space, the teahouse screen device makes the space full of imagination, expressing the "perception" of "medium tone" in an atmosphere full of infinite reverie.


"Post-tone" space, feel the hazy sense of material inspiration presented in the space, through the shadow of light and shadow to attract imagination and expectation, express the "belonging" after the blooming of life.


Teacher Zhong Biao's painting "Land of Desolation" is integrated into the space, combining the reality of the world with the space creatively, and feeling the power of life.


The press conference of "The Wild Land - Exploration" bears the main consciousness of national culture of MULI culture to find its roots. Since the day of its creation, MULI is a Chinese brand, carrying the vision of "becoming the world's home concept leader" and practicing the mission of MULI "committed to providing high-quality home life". This conference also represents the aesthetic consciousness of MULI to firmly open the road of "art", through the exploration of the balance between art, design and life, to find the purest and essential life and the look of "home" at present, and explore more possibilities for the future lifestyle. With home as the medium, MULI hopes to carry their own life ideas to the whole world.