Ten years of light, forged into the extraordinary. From March 1st to 3rd, 2026, the 10th anniversary grand ceremony of Muli Muwai came to a successful conclusion in Phuket, Thailand! Design experts, industry friends and the Muli family from all over the world gathered together to witness the ten-year glory of China's high-end custom home furnishing and embark on the next wonderful journey.

Recalling and tempering

MULI Annual Strategy Meeting

The Annual strategic meeting of Muli Muwai

On the first day of the grand ceremony, the annual strategic meeting of Muli Muwai was held with great fanfare. Lian Feng, the founder and chairman of Muli Muwai, along with the core team, reviewed the ten-year development journey and released the future strategic plan. From brand operation, product innovation to market layout, they have drawn a clear blueprint for the next decade's development and gathered the strength to move forward.

Lian Feng, the founder and chairman of Muli Muwai

Mr. Lian Feng affectionately looked back on the ten-year journey of Muli from its initial aspiration to its in-depth exploration of intelligent high-end customization, and shared his past dedication and passion with everyone. At the same time, he focused on the present and released the brand's future development and strategic planning. From a decade of accumulation and review to the layout and outlook for the new journey, it is not only a tribute and gratitude to all the companions, but also a solemn declaration of Muli Muwai embarking on the next golden decade.

General Manager of Muli Muwai Brand Development Center

Strategy is the lighthouse guiding the direction, and operation is the solid oar sailing towards the future. The general manager of the Muli Muwai Brand Development Center shared in depth the brand operation management policies and business plans, presenting the brand's operation blueprint for the next decade to everyone.

Based on a solid foundation in strategy and operation, the director of the brand Marketing Department of Muli Muwai delivered a forward-looking sharing on brand marketing planning. Visualize the brand's market blueprint and let the brand concept of smart haute couture reach every household in a more penetrating way.

Director of the R&D Center of Muli Muwai

Based on the core track of "intelligent Haute couture", a comprehensive interpretation of the brand's future product matrix was provided. The director of the R&D center of Muli Muwai delivered a significant presentation on the new product planning for 2025-2026. The integration of technology and aesthetics has injected more warmth and possibilities into China's high-end custom home furnishing.

Director of the Muli Muwai Product Transport Center

The core of haute couture is not only the product itself, but also the transmission of a lifestyle. The director of the Product Transportation Center of Muli Muwai delivered a deep sharing on the integration of the operational plan capabilities of the branch company and lifestyle. Let the brand warmth of "Only for beautiful relationships" truly enter every family.

Zhu Tong, a contemporary art curator and director of the Beijing Art Center

Art and design are the soul of haute couture home furnishings. At this grand event, we are honored to have Mr. Zhu Tong share his art insights, unlocking a brand-new perspective on lifestyle for everyone. It has infused the "Intelligent Haute Couture" of Muli Muwai with a deeper artistic heritage and also enabled every family member present to have a more poetic understanding of "beautiful relationships".

Zhao Jiahao, the general manager of Muli Muwai Foshan

Yang Penggang, the owner of Muli Muwai in Xi 'an

During the practical sharing session of the annual meeting, Zhao Jiahao from Foshan focused on sharing his experience in new media, and Yang Penggang, the founder from Xi 'an, brought cutting-edge experience in construction site marketing. From online traffic to offline trust, they injected new vitality into the terminal operation of Muli Muwai.

The "Chinese Kitchen"; MULI Friends Co-creation Think Tank
MULI Friends Co-creation & Sharing Session

With design as the medium and thought as the wings. At the grand event, the "Chinese Kitchen" MULI Friends Roundtable Co-creation and Sharing Session was held as scheduled. Many friends from the design, art, culture and other fields gathered together to have in-depth discussions on core topics such as the cultural background of Chinese kitchens, the demand for kitchen space in contemporary lifestyles, and the integrated application of intelligent technology and high-end design.

Mr. Sun Jianhua, the founder of ATENO International

Mr. Zhang Can, the founder and creative director of CSD.DESIGN

Mr. Lai Xudong, the founder of NDC Era Yingchuang Interior Design

The artist is no matter our art advisor, Teacher Long Yi

Mr. Tang Zhonghan, the founder and design director of Proximity Production

Teacher Pan Ran, the founder of Minggu Design Institution

Mr. Huang Quan, the chief designer of WJID Weiji Design

Mr. Leung King Wah, founder and chief designer of PAL Design Group

Teacher Xue Li, the founder of Jinghe Space Design

Mr. Chen Lin, the founder of Chen Lin Design

Mr. Zhuang Ruian, the founder of Wireframe Design

Teacher Da Zhe, a leading blogger on luxury homes across the country

Mr. He Wenguang, CEO of Guangzhou Design Week

Centering on two core topics - spatial relationship: the functional diversity of kitchen space and material relationship: What kind of material best represents the Chinese kitchen? Starting from contemporary family life scenarios, the guests explored how the kitchen can balance practicality, social interaction and emotional interaction. Starting from texture, temperature, culture and quality, let's jointly explore an ideal kitchen solution that better conforms to Eastern aesthetics and daily use.

The guests freely expressed their opinions and sparked intellectual exchanges. From cultural inheritance to functional innovation, from spatial design to material relationships, they gathered diverse ideas for the high-end customized and innovative development of Chinese kitchens. This roundtable think tank is not only a deep exploration of the core living scenarios of Chinese style by Muli Muwai, but also an important practice for the brand to join hands with industry partners to jointly explore the core of Eastern life aesthetics and define a new paradigm of Chinese high-end custom home furnishing, making high-end custom design more in line with the living needs of Chinese people, and more warm and emotional.

The 10th Anniversary Award Ceremony of Muli Muwai

MULI 10th Anniversary Awards Ceremony

Ten years of journey, never stopping. Every honor is inseparable from the perseverance and dedication of fellow travelers. This 10th anniversary celebration has specially set up an honor awarding ceremony to present honor awards to outstanding partners, remarkable employees and core contributors who have walked side by side with Muli Mowai over the past ten years.

The scene of the award ceremony

From product installation, detailed design to front-end sales, each winner has devoted their efforts to the brand's development in their respective fields. They are the participants and witnesses of Muli Muwai's growth over the past ten years, and even more so, the promoters of China's high-end custom home furnishing development.

The scene of the award ceremony

This award is not only an affirmation of past efforts but also an expectation for future collaboration. May we, with a grateful heart, continue to stand side by side with all our fellow travelers and embark on the wonderful journey of the next decade together.

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YONA Beach Club Floating Club

Let the beautiful relationship shine on Phuket Island

When night falls

The starlight of the Andaman Sea and the lights of the yachts complement each other

The 10th Anniversary Honor Gala of Muli Muwai - Sea Party

Romance begins among the waves

Dear friend on the spot

At the world's first 360° sea view floating beach club, the Muli family and close friends put aside their busy schedules and, accompanied by music, delicious food and the sea breeze, fully enjoyed the wonderful time that belonged to each other. Under the night sky, everyone chatted freely about the past and discussed the future. In a relaxed and pleasant atmosphere, they felt the brand's original intention of "Only for beautiful relationships" of Muli Muwai.

Party scene

When the 10th anniversary cake was slowly rolled out, the cheers and applause from the entire audience brought the party to a climax. Amidst the flickering candlelight and the blessings of everyone, Mu Li Mu Wai and all their family and close friends jointly made beautiful expectations for the future. This warm moment became the most touching footnote to the ten-year friendship.

Dear friend on the spot

Outstanding home furnishing is not merely the composition of physical space, but also a container for emotions, memories and social interaction. And the ten years of Mu Li Mu Wai, with haute couture design as the bond, has maintained the brand's beautiful relationships with users, partners and the industry. This sea party is an immersive experience of a wonderful relationship and a warm snapshot of a decade of friendship.

Ten years

From a single blueprint to the lights of thousands of households

We use the temperature of wood

It was warmed up for a while

Ten years

The East is not retro.

The wood grain leads to more than just home

It's still where we come from and where we go

The sequence is ten years, both inside and outside the wood

Just for a beautiful relationship

It will continue to thrive in the years to come

The next decade

Intelligent Haute couture once again travels to the mountains and seas to meet you